MEDIA & ENTERTAINMENT LAB
Making sense of the mediaand entertainment business
Independent research on how content is financed, distributed and monetized across broadcasting, streaming, film and music, for policymakers and business leaders.
NEW
WORKED WITH
Korean Association for Broadcasting & Telecommunication StudiesBCWWMedia Future ConferenceNext Generation Media FestivalJeonbuk Content ForumHYBEYTNSBSJTBCNewstomato
ABOUT
Youngshin Cho, Ph.D. Founder
A former strategy head at SK Broadband with a Ph.D. from Penn State, Youngshin Cho brings industry experience and social-science rigor to content deals, licensing and platform economics.
Current
Founder, Media & Entertainment Lab C&X
Adjunct Professor, Graduate School of Digital Image & Contents, Dongguk University
Chair, Content Policy Subcommittee, Special Committee on Media Policy, Korean Association for Broadcasting & Telecommunication Studies (KABS)
Adjunct Professor, Graduate School of Digital Image & Contents, Dongguk University
Chair, Content Policy Subcommittee, Special Committee on Media Policy, Korean Association for Broadcasting & Telecommunication Studies (KABS)
Career
Head of Corporate Strategy Group, SK Broadband
Principal Researcher, SK Research Institute for SUPEX Management
Principal Researcher, SK Research Institute for SUPEX Management
Education
Ph.D. in Mass Communications, Penn State University
B.A. and M.A., Communication, Yonsei University
B.A. and M.A., Communication, Yonsei University
Focus
Broadcasting and streaming, content distribution and licensing, platform economics, media policy, AI and the video industry
Activities
Lectures and consulting for companies and public institutions
Columnist on Brunch, a Korean long-form writing platform; author of the TOM newsletter
TV and radio commentary, conference moderation and presentations
Columnist on Brunch, a Korean long-form writing platform; author of the TOM newsletter
TV and radio commentary, conference moderation and presentations
COLUMNS
Latest Columns
Nov 8, 2026
PolicyHIT
What a Korean Production-Committee Model Would Need
Nov 4, 2026
Streaming & Platforms
A Senior Colleague Who Dislikes Short-form Wrote the Foreword
Reading the new book on short-form through its three endorsements
Nov 1, 2026
Policy
Korea's World-First Terrestrial UHD: The Bill Comes Due
Nine years of a policy no one could stop: what was missing?
Oct 29, 2026
Streaming & Platforms
BBC: Strategy or Last Resort?
After the BBC's YouTube-first turn
Oct 25, 2026
Streaming & Platforms
Why Did Netflix Talk About India and Japan?
Netflix Q3 2026 earnings
Columns are written in Korean on Brunch. Titles shown here are English translations.
TALKS & MATERIALS
Talks & Seminars
| Date | Role | Title / Event | Materials |
|---|---|---|---|
| Nov 18, 2026 | Upcoming Speaker | Service Industry Competitiveness Committee, Federation of Korean Industries |
|
| Nov 14, 2026 | Upcoming Speaker | Content Policy Subcommittee, Special Committee on Media Policy KABS 2026 Fall Conference |
Event page ↗ |
| Nov 11, 2026 | Moderator | 2026 Next Generation Media Festival |
Event page ↗ |
| Nov 7, 2026 | Panelist | Cultural Factor Conference |
|
| Nov 6, 2026 | Talk | The Evolution of the Content Industry in the Platform Era 2026 Jeonbuk Content Forum "CONTENT : NEXT" · Jeonju |
Event page ↗ |
| Oct 16, 2026 | Presentation | What AI Changes 2026 Korea AI Content Awards |
|
| Oct 2, 2026 | Presentation | How AI Is Changing the Broadcasting Market KABS seminar "How AX Is Changing the Broadcast Production Industry" · Seoul Press Center |
Event page ↗ |
| Sep 14, 2026 | Moderator | Session 1: Rediscovering Legacy, a New Order for the Media Industry BCWW 2026 · COEX, Seoul |
Event page ↗ |
| Sep 9, 2026 | Presentation | How AI Is Changing the Media Ecosystem Media Future Conference 2026 · Session 4 "AX and Media" |
Event page ↗ |
| Sep 8, 2026 | Guest lecture | Technology Trends in Future Media Production (Immersive Media and More) HYBE training program |
MEDIA
TV & Radio
YTN
Jun–Oct 2026 · 5 appearances
JTBC Viewers' Panel (monthly TV critique)
Monthly
Newstomato
Apr · May · Jul 2026
SBS News Hunters
Jun 2026 · 2 appearances
Updated regularly. Slides are linked where available.
PRESS
Selected Press
Aug 1, 2026
YTN Radio · Broadcast
New Media Trends: talent fees and fair deals for mid-budget films
Jul 6, 2026
Segye Ilbo · Interview
“K-drama ruling the world is an illusion; it is where K-pop was 20 years ago”
Jul 1, 2026
Seoul Economic Daily · Interview
“To sustain K-content's influence, build negotiating power first”
Jun 28, 2026
YTN Radio · Broadcast
Dependence on Netflix and the way forward for K-content
Jun 19, 2026
SBS News Hunters · Broadcast
After JTBC, JoongAng Ilbo's default: what it means for the media industry
BOOKS & NEWSLETTER
Books & Newsletter
November 5, 2026 · New
The Economics of 30-Second Short-Form
How algorithms are reshaping wealth
Book21 · Foundation for Broadcast Culture Book Series, No. 243 KyoboYES24Aladin
Book21 · Foundation for Broadcast Culture Book Series, No. 243 KyoboYES24Aladin
January 2025
After Netflix
Global survival strategies for the Korean content business
Book21 KyoboYES24Aladin
Book21 KyoboYES24Aladin
March 2025
AI and Legacy Content Businesses
Co-authored with Jongmin Lee
CommunicationBooks · AI Series KyoboYES24Aladin
CommunicationBooks · AI Series KyoboYES24Aladin
COMING SOON
Reset:
AI and the Media Industry
Forthcoming, first half of 2027
Reset: AI and the Media Industry
AI and the Media Industry
NEWSLETTER
TOMTalks on Media
English editions of my columns, published on LinkedIn.
Subscribe
SERVICES
What I Do
Lectures
Lectures for companies, public institutions and graduate schools, from one-off talks to multi-session courses.
- Streaming and platform economics
- How AI is changing the media industry
- The global expansion of K-content
- The Economics of 30-Second Short-Form
Advisory & Consulting
Support for business strategy, policy design and feasibility reviews. Client names are kept confidential.
- Content and platform strategy for broadcasters, streamers and telcos
- Cultural industry policy advice for public bodies
- Feasibility reviews for venues and content facilities
Moderation & Panels
Session chair and moderator at conferences; presenter and discussant at academic meetings.
- Session chair, BCWW 2026
- Moderator, 2026 Next Generation Media Festival
- Presenter and discussant, KABS conferences
Writing & Commentary
Op-eds and trade articles, commissioned reports, and TV and radio commentary.
- Op-eds for Slownews, PD Journal, JoongAng Ilbo
- Articles for KOCCA and other institutional journals
- Commentary on YTN, SBS and other broadcasters
- Brunch columns and the TOM newsletter
REQUEST
Speaking, Writing & Consulting
Leave your request and I will reply within two business days. The more specific the date, topic and audience, the faster I can respond.
Email contact@cnxlab.kr